For marketers, it’s a way of targeting and measuring advertising across TVs and other screens-something that’s especially needed as eyeballs shift from traditional linear to streaming. For media companies, Samba lets them track exactly what viewers are watching-and who that audience is-at a second-by-second rate using ACR technology so they can better understand viewing habits. Each day for the past three months, more than 27,000 new TVs across 20 manufacturers with Samba's chip are connected to the internet, bringing the total connected TVs with Samba’s technology to more than 28 million globally -up from 15 million in 2018.įor consumers who buy TVs with Samba TV's technology, it’s a show-discovery platform that recommends programs based on their previous choices. Many of these new TVs have Samba’s hardware and software installed. Only 16% of households had a smart TV in 2017 and just 37.2% did in 2018, according to the research firm eMarketer. Today, Navin's vision has been proven out. Nearly 9 in 10 consumers now have access to a connected TV, according to new research by the ad verification firm Integral Ads Science. Going forward that data will be even more valuable as advertisers want to learn what is happening with Viewership patterns and how they can be most efficient in their spends.” "When I saw them what caught my eye was their ability to capture data from what I saw as the future of home entertainment, steaming enabled TVs. "I love what the company is doing,” Cuban told Forbes in an email.
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